Three products, five minutes, made in Kenya. A simple seaweed routine, and how to add to it when your skin asks for more.
A good routine doesn't need ten steps. It needs a few products you'll actually use every day. Here is how to build one around seaweed, the ingredient every Ria Naturals face product is built on.
Why seaweed?
Seaweed is naturally rich in minerals and in gel-like sugars that help skin hold on to water. That makes it a gentle base for skin that feels tight, dull or tired by the end of the day. Ours comes from the Kenyan coast, and every product is made in Kenya.
The three-step starter routine
If you're new to skincare, or to Ria, start with three products:
- Cleanse: Seaweed Gentle Foaming Cleanser (KES 1,500). A soft foam with seaweed, honey and chamomile. Massage onto damp skin for 30 seconds, then rinse.
- Hydrate: Seaweed Hyaluronic Serum (KES 1,500). Press a few drops into slightly damp skin. Damp skin helps the serum spread and sink in.
- Seal in moisture: Seaweed Restore Face Cream (KES 2,500). Seaweed, frankincense and rosehip. Use a pea-sized amount over the serum.
Together the three cost KES 5,500, which also gets you free delivery anywhere in Kenya.
Do this every morning and evening. In the morning, finish with a sunscreen, especially if you spend time outdoors.
When your skin asks for more
Once the basics feel like habit, add one product at a time:
- For dull or uneven-looking skin: Seaweed Radiance Brightening Serum (KES 2,000), with alpha arbutin, niacinamide and tranexamic acid. Use it in place of the hyaluronic serum, in the evening.
- For oily or blemish-prone skin: Seaweed Clarifying Serum (KES 1,500), with salicylic and azelaic acid. Start every other evening and build up.
- For a glow, or very dry skin: Seaweed Glow Face Oil (KES 2,000). Two or three drops after your cream, or on its own at night.
- Once or twice a week: Seaweed Resurfacing Face Polish (KES 2,200), with papaya enzymes, or the Seaweed Detox Face Mask (KES 2,500), with calendula and clay. Not on the same day.
Add one new product at a time and give it two weeks before judging it. Patch-test anything new on your inner arm first.
A simple weekly rhythm
- Every morning: Cleanser, Hyaluronic Serum, Restore Cream, then sunscreen.
- Every evening: Cleanser, your serum, then Restore Cream or Glow Oil.
- Once or twice a week, in the evening: Face Polish or Detox Mask, before your serum.
Not sure where to start?
Take the skin quiz and we'll suggest a routine for your skin. Or see the full seaweed skincare range, build your own bundle, or visit us at Shop 18, Jeevanjee Shopping Mall, Nairobi, to see the range in person.
